PLAC by YOU.
“Drawing by YOU. Photography by YOU. Inspired by YOU.“
PLAC by ‘YOU‘ , the 2020 Summer / Spring collection is a collaboration between PLAC and WINNER’s Yoon & Mino. Both Yoon & Mino participated in designing the collection, using their own logos, motifs and artwork. The collection consisted of denim jackets, t-shirts, jeans, caps, key rings, etc.
The collection was meant to have a showcase event, which also displayed their photography-cum-artwork and included short talks by them on Feb 28, 2020. However, it was canceled due to the safety issues of COVID pandemic. PLAC said that a portion of the money to run the showcase was used to donate 10,000 masks for low-income children.
PLAC by ‘YOU‘ X MINOYOON collaboration showed strong sales especially the cropped denim (more than 6000 pcs sold) & denim jacket (sold out). The sales of the 1st collection amounted to 300 millions KRW in retail (only for overseas order). Domestic and offline sales totaled about 600 millions KRW.
Check out the collection below!