Music News


The entertainment community is paying much attention to KANG SEUNG YOON as YG Entertainment CEO Yang Hyun Suk is actively engaged in supervising the production of a music video of KANG SEUNG YOON, who will soon make a debut.

This makes KANG SEUNG YOON the second YG artist whose music video has been edited by Yang himself. The song is the third to be edited by Yang following PSY’s GANGNAM STYLE and GENTLEMAN. This clearly indicates Yang’s passion toward and care for the YG’s rookie star.

According to what an YG member said on 28th, Yang is focusing all his efforts on editing the music video for KANG SEUNG YOON’s debut, which will be released in three days. It is now well-known that Yang has made enormous contribution to the music videos of PSY’s mega-hit songs, GANGNAM STYLE and GENTLEMAN. This time again, he is leading the overall production of a music video, from planning to editing.

Yang became involved in the editing of the WILD AND YOUNG music video after watching the video directed by Han Sa Min. Yang then requested an additional shooting, saying that “Something is missing.”

There was an additional shooting for KANG SEUNG YOON two days ago, where CEO Yang appeared to confirm the details.

The YG source said, “The release of the new song of KANG SEUNG YOON is just three days away, and Yang is editing the music video by himself.”

It is quite unusual for a CEO of an entertainment company to edit a rookie’s music video. Having said that, the head of YG has already put in a large amount of capital and passion into producing music videos of YG artists such as BIGBANG, 2NE1, and LEE HI, making them a cornerstone of YG’s SNS-based global strategy.

Such efforts are bearing fruit as the music video of GANGNAM STYLE, for which PSY and Yang stayed up all night, became a huge success with 1.7 billion views on YouTube.

Yang has been supervising the mixing of all the songs released by YG since the release of the first album of JINUSEAN in 1997. In other words, not a single YG song has been produced without Yang’s supervision over the last 15 years. YG staff members all know that Yang has revised and confirmed details of songs after their mixing in the United States.

Some even say that “PSY has joined YG partly because of Yang’s mixing skills.” Mixing is the most important process that determines the sounds of music, and CEO Yang manages and monitors the mixing of every YG song.

During a previous interview with OSEN, Yang said, “Creating a world-class sound is essential to produce a music that appeals to people all around the world. The most basic process that determines a sound is mixing,” He also added, “What I do with all my heart at YG as the chief producer is to supervise the mixing of every YG song.”

KANG SEUNG YOON’s brand-new song, for which Yang has also made great efforts, will be released on 31st, and the rookie singer will make his debut next month on SBS’s The Music Trend (also known as Inkigayo).

Source: Osen via YG-Life

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